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UltimateBet Announces Sponsorship of Mad City Men's Expo

Wednesday, January 07, 2009 - UltimateBet.net ("UB") today announced the online poker room's sponsorship of the Mad City Men's Expo, a two-day event in Madison, Wisconsin featuring over 100 exhibitors offering the latest in gadgets, gizmos and great guy fun.

For the second consecutive year, the online poker site is supporting Madison's major exhibition at the Alliant Energy Center, where big boys and their toys will be foremost in mind for a non-stop action packed 48 hours on January 16 and 17, 2009; the Center's Coliseum will be crammed with the coolest in cars, trucks, motorcycles, boats, tools, health and fitness trends, music, home entertainment and financial advice.

Two of UB's biggest poker professionals, the legendary Phil Hellmuth and the ever-popular online star Mark "P0ker H0" Kroon, hail from Madison, Wisconsin, and UB's ties with the Mad City Men's Expo pays homage to the site's longstanding link with this city.

P0ker H0, who still calls Madison, Wisconsin home, will be on hand to host the final table of the Mad City Texas Hold 'em Poker Tournament at 7:00pm on Saturday 17 January.

Madison has a strong tradition of creating great poker players, and while P0ker H0 is busy connecting with casual poker players at this Expo, there's every chance he'll meet poker's next big thing.

"The Mad City Men's Expo is a fabulous local initiative that I'm proud to support and excited to be representing UltimateBet.net at this event again. I'll be on the scout for any shining lights amongst the 1,000-strong field of this free-to-enter annual Mad City Poker Championship event," said P0ker H0.

The Expo tickets cost $10, and the Tournament is open to the first 1000 people to purchase a ticket to attend. Players who steer their way through to the final table will each receive a UB T-shirt and cap for their effort, and P0ker H0 will present the ultimate winner with the first prize package - a $5000 prestige watch and signature Phil Hellmuth hockey jersey.

Hellmuth, the online poker site's legendary poker professional, was born in Madison, Wisconsin. Hellmuth is the only player to have earned 11 World Series of Poker bracelets and holds the record for most WSOP cashes with a seemingly untouchable 69.

The Mad City Men's Expo takes place in Madison, Wisconsin on January 16 & 17, 2009. Online poker enthusiasts looking to meet Phil Hellmuth and P0ker H0 beforehand can find them online at UltimateBet.net.